TESTIMONIALS
"Jared is the unicorn all marketing executives need. His storytelling approach puts customers first to communicate a brand's value prop effectively and convert readers. He can fully immerse himself in a business, build a scalable content strategy, and execute that strategy flawlessly."
– Jacqui Gray, current Director of Marketing, Giving Compass; former Head of Marketing, TMGA "Jared is a leader supported by business sense and work ethic. I've known Jared for nearly two decades, and I've always been able to rely on his ability to spearhead and strategize new projects. At the ALSD, his understanding of the business coupled with his management of creative resources ensure our content results in positive business outcomes." – Amanda Verhoff, President, ALSD "I have worked on many projects with Jared as a client and vendor of the ALSD. He possesses the gift of listening and an ability to shift strategy to align with changing goals. He always leads the way in identifying the right content and the right messaging for the right audience, quickly strategizing, developing, and implementing unique digital campaigns. In a niche industry, we work with quite a few organizations to market our products. Jared is the only full-service option when it comes to content strategy." – Mike Guiffre, current Head of Ticket Sales and Service, XFL; former Head of Partnerships and Marketing, STAGE FRONT |
"I've served in various positions, from art director to associate publisher, over three decades in publishing. I've worked with all kinds of editors – the good, the bad, the ugly. Jared's been one of the best. We've produced nearly 40 issues of SEAT Magazine, all on time, under budget, and without a lot of drama. Jared's excellent project management skills make it a very smooth process. In parallel, he's also adapted and led the ALSD into digital publishing, organizing road trips across the industry to create compelling features and videos for ALSD's digital channels."
– Carole Winters, Carole Winters Art + Design
"Jared is a trusted ally to the business and the most thoughtful and intentional leader I know. As the overseer of all things content, he leads with an entrepreneurial mindset and recognizes the importance of balancing budget and revenue outcomes with creative goals. As an organization whose origins reside in print, Jared defined and led our transition to a digital-first strategy in a period of less than two years. This overhaul gave the sponsorship team a new set of products to sell and increased our average contract size, with heavy adoption among our top 10% of sponsor accounts. In one instance, Jared spearheaded a digital video campaign that generated 10X more impressions for a partner than we were capable of the year before. This initial case study changed the game for the types of offerings we now present to prospects and existing partners."
– Max Snyder, former Chief Revenue Officer, ALSD
"As a member of the ALSD and a past President of the Board of Advisors, I was able to work with and benefit from the support of Jared Frank. His dedication to keeping the ALSD membership informed of ongoing programs and upcoming events is second to none. Through the ALSD content channels, Jared keeps the entire sports industry, one filled with constant change, up to date regarding new and remodeled facilities and strategies. And because of Jared and his content team, the association will continue to receive the information needed to be successful on all fronts."
– Scott O'Connell, Senior Director of Suite & Premium Sales, Minnesota Twins (retired)
– Carole Winters, Carole Winters Art + Design
"Jared is a trusted ally to the business and the most thoughtful and intentional leader I know. As the overseer of all things content, he leads with an entrepreneurial mindset and recognizes the importance of balancing budget and revenue outcomes with creative goals. As an organization whose origins reside in print, Jared defined and led our transition to a digital-first strategy in a period of less than two years. This overhaul gave the sponsorship team a new set of products to sell and increased our average contract size, with heavy adoption among our top 10% of sponsor accounts. In one instance, Jared spearheaded a digital video campaign that generated 10X more impressions for a partner than we were capable of the year before. This initial case study changed the game for the types of offerings we now present to prospects and existing partners."
– Max Snyder, former Chief Revenue Officer, ALSD
"As a member of the ALSD and a past President of the Board of Advisors, I was able to work with and benefit from the support of Jared Frank. His dedication to keeping the ALSD membership informed of ongoing programs and upcoming events is second to none. Through the ALSD content channels, Jared keeps the entire sports industry, one filled with constant change, up to date regarding new and remodeled facilities and strategies. And because of Jared and his content team, the association will continue to receive the information needed to be successful on all fronts."
– Scott O'Connell, Senior Director of Suite & Premium Sales, Minnesota Twins (retired)
"I’ve always been attracted to the more revolutionary changes… They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed." – Steve Jobs